Why You Need to Bid on Branded Search Terms

Branded searches are vital for companies. 

You need to be bidding on your branded search terms. 

Here’s why:

If someone else is bidding on your term, you need to bid higher than them. 

It's much cheaper for you to do so because your quality score is going to be higher. 

If you're paying $10 a click on your brand two-term, your competitors are paying $50. 

It's almost always worth bidding to be number one on your branded terms. 

As a purely defensive play, this allows you to stay competitive and stay ahead of other businesses with similar services or products. 

Remember that other companies cannot use your company name in their ads.

You can file a trademark through Google if you find one using your company name in their ads. 

Branded search terms give you a competitive advantage. 

Make sure that your search terms stay yours.

Keep an eye on your competitors to ensure that they are not trying to use your brand or search terms themselves.

---> How do you stay ahead of other digital advertisers in the same industry?