Why B2Bs Need Branded Search Terms

We all know that branded search is vital for B2B companies.

But, why is this so important?

Because you want to make sure that if someone looks up your name or something that sounds like your name, they can find you. 

B2Bs rely on relevant leads coming in, and an essential part of that can be having branded search terms.

Smaller companies and startups need to get branded search terms now, as it won't be as expensive for them. 

Generally, it is going to be under $1,000 a month for smaller businesses. 

Branded search terms help startups start to rank for relevant SEO terms and their brand name.

It also helps ensure that customers can find them.

Big companies need to make sure that their branded search terms stay theirs.

Most big companies are auto-bid on all the time by their competitors. 

If they don’t bid on their own name, their competitors can steal it and then take customers from them.

To defend against that, buy your own brand terms and keep an eye on your competitors.

No matter how large your B2B business is, you want to have branded search terms.

---> Do you have branded search terms for your company?