Why AI is Important for Digital Advertising

How do you get Facebook ads to drive qualified leads? 

You have to take advantage of FB’s AI.

Facebook’s AI is very smart, but it’s also very dumb. 

What do I mean by that?

If you optimize for filling out a lead form, Facebook AI’s will get you tons of people to fill out that lead form.

Unless you feed it quality signals, Facebook’s AI has no idea of whether those leads are qualified or not.

You have to train the AI to be smart.

To do so, send a conversion event to FB with more info.

So, only send it a lead form fill if the lead chooses qualifying info in the dropdown. 

Or, gets to step 3 in your self serve funnel. Stuff like that.

—> How do you use AI for digital advertising?