What is the Difference Between B2B and B2C Paid Searches

The most significant difference between B2B and B2C paid searches is qualification. 

But, how exactly are they different? For example...

In a standard consumer search anyone who has the intent can buy your product. 

If someone is searching for a product and finds your website, as long as they have the money, they can buy your product. 

For B2B searches, most clickers are not going to be qualified to purchase your product or service. 

Their businesses will be too small, or they are not actually running a business, and they just happened to use the same search terms. 

There are a lot of other reasons that a consumer can be disqualified from becoming a B2B customer. 

You have to be much more careful with your keywords, as there are whole categories of keywords that would be wasted money for you. 

You want to find people that have both the intent and qualification for becoming customers.

Anytime a non-qualified searcher visits your website or contacts your company, it is wasted time that could be spent on a qualified consumer.

--->Does your B2B business receive a lot of unqualified leads? If so, why do you think that is?