Facebook's New Ad Limit

Recently, Facebook announced that they would be creating an ad limit.

Currently, businesses can run however many ads they want.

After the limit takes effect, however,…

Businesses will only be able to run a few ads at a time.

This change will take effect in February of 2021. 

We know that this will be a challenge for every advertiser, but especially so for big companies. 

Many big companies have a lot of different divisions.

There is a consumer division, a sustainability division, a corporate governance division, etc.

Before, each department would work individually.

Now, departments will have to negotiate across the whole company to create and implement ads.

This change will be very annoying for big companies, though it may not have much of an impact on small companies. 

Smaller businesses typically only have the resources to run a few ads at a time anyway.

We should keep an eye out for further changes from Facebook and other platforms. 

One small change could be a sign of more extensive changes yet to come.

---> Do you think Facebook’s new rule will impact your business significantly?