Should you do custom photo or video shoots for your ads?

If you’re thinking about spending money to get unique photography for B2B ads, the answer is no.

Hear me out…

There’s a lot of great stock photography today that you can choose from for your ads.

Some stock photos are more tasteful than others.

The most important thing you can do is make sure that the photo fits your brand.

Does it align with your product?

Does it make sense to post?

If you have a software company, posting a picture of a dog eating ice cream wouldn’t make sense.

It’d be cute, but it wouldn’t align with your brand.

But with millions of photos available online...

You shouldn’t have any issue getting stock pictures that match your brand.

I never recommend doing custom shoots for ads.