As shown above, when it comes to B2B marketing, you can't just target the same people repeatedly and expect different results.
Instead, you have to consider your audience's size and growth potential.
If you're not careful, this could mean that your ads reach too many people who aren't interested in what you offer. The solution? Targeted ads!
With targeted ads, you can target only those customers who are most likely to be interested in what your business has to offer.
This means that when someone clicks on your ad, they'll be presented with relevant information about your company's products or services—and hopefully make a purchase!
