B2B Audience Size Impacts Targeting Strategy

Published

January 24, 2023

Updated

Kevin Lord Barry

Co-Founder, Right Percent

B2B audience size should guide your targeting approach. For broad segments like freelancers, algorithmic targeting can effectively cast a wide net. But as you zero in on SMBs or enterprise-level decision-makers, more nuanced methods (like 3rd-party data and manual targeting) become critical. This tailored strategy ensures you’re matching the right tactics to each market’s unique scale and complexity.

Kevin Lord Barry

Co-Founder, Right Percent

Kevin Lord Barry co-founded Right Percent, a Right Side Up venture that focuses on scaling fast-growing B2B companies in every vertical. Over the past 10 years, he’s managed millions in ROI-positive ad spend for brands like DoorDash, Zenefits, Masterclass, Segment, OnDeck, and more.

Similar articles

Visualizations

How to Make Winning SEM Ads for B2B

Create high-performing B2B SEM ads by optimizing ad copy, keyword selection, and audience targeting. This guide breaks down the best practices for crafting compelling ads that convert.

January 27, 2023

3 minutes

Visualizations

Why B2B Paid Search Differs From Consumer Paid Search

Discover the key differences between B2B paid search vs. consumer-focused PPC. Learn how customer intent, qualification levels, and ad targeting impact B2B ad performance and ROI.

January 27, 2023

3 minutes

Visualizations

The Formula for a Successful B2B Ad Campaign

Create a high-converting B2B ad campaign with a structured optimization process. Learn how to test offers, refine messaging, optimize conversion events, and adjust campaigns for maximum performance.

January 24, 2023

3 minutes